About Us

Founded in 2013, Sense Information Design LLC is a New York-area design consultancy promoting understanding in all aspects of collaboration and communication.

Our Principles


Understanding is everything.

We work hard to ensure ideas get across and meaning remains intact in everything we do, from e-mails and meetings to workshops and design deliverables.


Good service matters.

We want your experience working with us to be exceptional and productive. Our goal is to help you get to a better place than you are now, not to sell you what you don’t need.


Theory informs practice.

We immerse ourselves in the history, literature, and research behind our areas of expertise, and we use that knowledge to enrich our everyday work.

The Team

Michael Babwahsingh


Michael is an information designer focused on helping people make sense of their world. 

His nearly 20 years of experience span strategic design, information design, brand strategy, and identity design for a variety of clients in health care, life sciences, finance, technology, and social good. He applies the skills and tools of creative problem solving, visual thinking, and information design to challenges ranging from corporate strategy development and change management to learning experiences and visual stories. He has taught design thinking at NYU Wagner Graduate School of Public Service and information visualization at Parsons School of Design.

Michael received a BA in Art and Graphic Design with honors from Moravian College.

Sheila Pontis, Ph.D.


Sheila is an information designer bridging theory and practice. Her work and research focus on understanding how people interact with information, particularly the process and methods people use.

She has extensive experience teaching workshops combining design research and design thinking with information design. She has produced work for diverse industries and organizations in the United States, South America and Europe including Transport for London, Elsevier, Unilever and NHS. She currently teaches courses about information design and design thinking at Princeton University, and an interface design course at Rutgers University.

Sheila studied Graphic Design at University of Buenos Aires, and went on to specialize in Information Design, receiving her PGDip and MPhil at University of Barcelona. After finishing her PhD in information design at University of the Arts London, she worked as research associate at University College London.